Press room
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KIRA in the news: press coverage from National Jeweler, Rapaport, JCK, InStore, Solitaire and Professional Jeweller, plus the KIRA journal on lab grown diamonds, CVD technology and sustainability from the world's largest grower of laboratory grown diamonds.
What the trade press has written about us, and what we have written ourselves.
For interviews, imagery, a factory visit or a media kit, reach the team directly.
Buying lab grown diamond jewellery is no longer just about size or sparkle. Understanding the four Cs and certification is the key to choosing brilliance, durability and long-term value.
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When choosing jewellery, most people focus on the stone itself. The setting plays an equally important role in appearance, security and brilliance, and it directly influences how much light the stone reflects.
Over the past decade lab grown diamonds have moved from a niche alternative to a dominant force in contemporary jewellery design, embraced by designers, retailers and buyers alike.
Diamond creation was once synonymous with geology and deep earth mining. Today, technology has transformed that narrative through precisely controlled laboratory environments.
As lab grown diamonds become a central part of modern luxury, certification has moved from a nice to have to an essential component of trust and transparency for consumers and brands alike.
Consumers today are looking for individuality, transparency and variety. One of the most noticeable shifts in recent industry trends is the growing demand for coloured stones in pink, blue, yellow and green.
Lab grown diamonds have rapidly become one of the most exciting innovations in modern jewellery. Among the many styles available, fancy shapes are gaining popularity for their distinctive designs.
The global jewellery landscape is shifting fast. Over the last three years lab grown diamond trends have evolved from niche preference to mainstream power in markets around the world.
Transparency is no longer a luxury in the jewellery world, it is a non negotiable expectation. Buyers want to know where a piece came from, how it was made, and who stands behind it.
The global jewellery industry is a complex interplay of craftsmanship, consumer trends and macroeconomic forces. From boutiques in Paris to bridal showrooms in Mumbai, markets are shaped by global economic shifts.
Not all jewellery is created equal. Beyond fast fashion accessories lies a rarer, more refined art that blends creativity, tradition and precision. This is the world of couture jewellery.
Lab grown diamonds are no longer a side story. They are leading a shift in the global jewellery market. They shine like mined diamonds, they cost less, and they are better for the planet.
