KIRA's new jewellery line unveiling at JCK 2024

KIRA, as a leading lab grown diamond jewellery manufacturer, is proud to announce the unveiling of our brand new jewellery line at the JCK jewellery show in 2024. This event marks a significant milestone as we continue to pair luxury with sustainability. Here we look at the new collection, the significance of launching at JCK Las Vegas, and the ethical values that drive our design philosophy.

Experience our latest collection at JCK 2024

We are committed to redefining luxury through sustainable practice. Our new collection carries that idea, with exquisite designs and styles. JCK Las Vegas is the ideal platform to introduce our latest creations to the world, showing the innovative ways lab grown diamonds are changing the jewellery industry. We launched both KIRA Classic and KIRA Luxe, offering a variety of jewellery for different audiences and needs.

Spotlight on the collection

Our collection at JCK 2024 shows our dedication to craftsmanship and innovation. Each piece is crafted carefully, showcasing a variety of cuts including round, oval, radiant, emerald, pear, marquise, cushion and princess. Our KIRA Classic and KIRA Luxe lines range from classic elegance to contemporary sophistication, catering to every taste and style preference. With CVD lab grown diamonds at the heart of our creations, the collection offers exceptional brilliance and quality while keeping prices accessible.

Design philosophy

The design philosophy behind our collection draws on nature, sustainability and timeless beauty. Each design reflects our commitment to ethical sourcing and responsible practice, so every piece tells a story of sustainability and elegance. Whether it is the delicate curves of an oval cut or the geometric precision of a princess cut, our designs celebrate the natural beauty of lab grown diamonds while promoting environmental stewardship. Our selection also includes solitaire studs, hoops, necklaces, bracelets and fashion-forward pieces.

Leading the way in sustainable luxury

Sustainability is no longer just a buzzword, it is a way of life. As the largest producer of CVD lab grown diamonds, KIRA is at the front of this movement, offering a popular sustainable alternative to mined stones. We prioritise transparency in our supply chain, providing information about the origin and production of our stones. This transparency builds trust and allows buyers to make informed choices. We follow internationally recognised certifications and standards for ethical and sustainable practice.

Our CVD stones are grown in our 1,00,000 sq ft laboratory supported by our own 25+ MW solar facility. Our approach uses six times less water than conventional manufacturing methods, supporting conservation while maintaining exceptional quality standards.

The art and innovation behind our jewellery

Our creative process draws inspiration from nature and integrates modern technology. At the heart of every KIRA creation lies a devoted team and an advanced manufacturing facility. Our facility covers the entire process from growth to finishing and employs over 5000 highly skilled workers, a significant portion of them women. This reflects our core values of inclusivity and empowerment.

Certifications and quality assurance

We take pride in our certifications and quality assurance measures, so every piece of jewellery meets high standards of craftsmanship. We track the origin and journey of each stone, from the laboratory to the retailer, which ensures accountability and allows customers to make informed choices. We offer a diverse selection ranging from 0.15 to over 10 cts in size. With over 120,000 certified stones available, customers can explore a vast array of shapes and colours.

Conclusion

Sustainable luxury is here to stay. With our commitment to ethical sourcing, innovative design and quality, we are helping reshape the jewellery industry. We invite you to join us on this journey towards a more sustainable future, where beauty meets responsibility.

Frequently asked questions

What makes KIRA's jewellery eco-friendly?

Our jewellery is eco-friendly thanks to a comprehensive approach to sustainability. As the world's largest grower of CVD lab grown diamonds, we operate facilities in Surat, India, where our stones are cultivated using power from our own 25+ MW solar plant. By removing the need for mining, we significantly reduce environmental impact, conserving natural resources and minimising carbon emissions. From sourcing the seed to crafting jewellery, we pay careful attention at every stage.

How are CVD stones different from other lab grown diamonds?

CVD stones are a type of lab grown diamond produced using a specific process. Unlike HPHT, CVD forms the crystal by depositing carbon atoms onto a substrate in a controlled chamber. This allows precise control of growth, giving exceptional purity and consistency. CVD stones often show superior clarity and colour, which makes them highly sought after for jewellery and industrial applications.

How does KIRA ensure quality?

We apply rigorous quality control at every stage of production. From sourcing seeds to growth and manufacturing in our facilities, each step is monitored and managed by skilled professionals. During grading, quality is evaluated on carat weight, colour, clarity and cut. With careful attention to detail and thorough checks, every stone we produce meets high quality standards.

Why partner with KIRA

• High-quality ready-made jewellery and loose lab grown stones for retailers.
• Access to a vast inventory of 250,000+ stones in a wide range of shapes and sizes.
• Reliable global delivery and competitive pricing.