KIRA's 7P philosophy behind its excellence in lab grown diamonds

As a global leader in the lab grown diamond industry, KIRA operates a state-of-the-art facility in Surat, India, producing high-quality, affordable and sustainable grown diamonds.

The 7 P's that define our success

1. Pricing

Affordable luxury without sacrificing quality, with a large inventory available globally.

2. Practicality

We understand the different needs of wholesalers and retailers, and tailor our offering across shapes, sizes and colours.

3. Progressive

Our Surat facility uses advanced equipment to grow diamonds that meet global standards efficiently.

4. Planet-friendly

The manufacturing facility operates on solar power, reducing its carbon footprint.

5. Popularity

Supplying both certified and non-certified diamonds gives buyers reliable access to quality product.

6. Perfection

Every diamond undergoes rigorous checks for colour, shape and size.

7. Potential

As demand rises, our operations scale to support client growth.

The KIRA promise

The 7 P philosophy is our commitment to clients: sustainable, affordable and top-quality grown diamonds, accessible worldwide.