The star-studded shift toward lab grown diamonds
Sustainable luxury is increasingly the story of the moment, and grown diamonds are part of it.
Why the shift
Most buyers say they are willing to pay more for sustainable goods, and many prioritise brands with ethical sourcing.
Grown vs mined, for the spotlight
- Affordability and greater customisability.
- A smaller footprint.
- A transparent supply chain.
How KIRA supplies the demand
KIRA's advanced facility in Surat is powered by solar, producing grown diamonds and jewellery at scale.
The future
With growing awareness, grown diamonds have firmly entered the mainstream of fine jewellery.