Retail Strategies to Meet the Evolving Demand for Lab-Grown Jewelry
Table of Contents
- Introduction
- Understanding the Shift in Consumer Preferences
- The Rise of CVD and LGD Jewellery in Global Markets
- Retail Inventory Strategies for Lab-Grown Jewelry
- Pricing and Profitability in a Volatile Market
- Marketing to the Modern Jewelry Customer
- Strategic Partnering with Reliable Diamond Suppliers
- How Retailers Succeeded with Kira
- Conclusion: A Forward-Looking Approach for Retailers
The global jewelry landscape is changing fast. As buyers become more conscious of the impact behind their choices, retailers are shifting gears to meet the growing demand for sustainable, ethical, and affordable alternatives, led by lab-grown diamonds. In 2023 alone, the lab-grown diamond market was valued at $22.79 billion and is projected to cross $38 billion by 2029. For brands dealing in lab diamond jewellery, this isn’t a passing phase, it’s a long-term transformation.
Understanding the Shift in Consumer Preferences
Today’s consumers aren’t just buying jewellery, they’re buying into values. Around 73% of buyers say sustainability affects their purchase decisions. Younger generations are at the heart of this shift. Millennials and Gen Z, in particular, are expected to make up 70–75% of lab-grown diamond buyers by 2032.
Social media and celebrity endorsements have further amplified the visibility of LGD jewellery. When pop culture meets purpose, the result is a more aware, discerning customer base that expects more from brands, not just in design, but also in responsibility.
Read More: What today’s buyers really think about lab-grown diamonds
The Rise of CVD Diamonds and Jewellery in Global Markets
CVD diamond jewellery is driving much of the growth in this space. CVD technology allows for precision, quality, and customization—three traits today’s customers actively seek. The U.S. is the largest consumer of lab-grown diamonds, driving much of the global demand for CVD and LGD jewellery. Meanwhile, Europe is projected to capture a 28.4% share by 2025.
India, already a leader in diamond cutting and polishing, is now emerging as a powerhouse in both the production and consumption of CVD jewellery, thanks to rising domestic demand and government support for green alternatives.
Read more: Why CVD diamond jewellery is gaining global traction
Retail Inventory Strategies for Lab-Grown Jewelry
The success of lab grown diamonds jewellery in retail depends on smart inventory decisions. Lab-grown diamonds can be 80% more affordable (depending on the quality) than mined diamonds, opening the door to greater variety and creativity without inflating stock value..
Retailers should consider a mix of:
- Certified and non-certified stones
- Loose diamonds and ready-to-sell collections
- Lightweight pieces for daily wear and premium collections for bridal or luxury buyers
Tiered inventory lets retailers serve different customer budgets without compromising on aesthetics or quality.
Read More:
Choosing between loose diamonds and ready-to-sell pieces
Pricing and Profitability in a Volatile Market
Lab-grown diamond prices have gradually stabilized, allowing retailers to plan better and protect margins. Cost-effective sourcing, when paired with steady demand, ensures consistent profitability. This is where working with an experienced supplier like Kira makes a difference—by offering reliable supply, transparent pricing, and variety across shapes and sizes.
Read more: A closer look at wholesale pricing trends in the lab-grown segment
Marketing to the Modern Jewelry Customer
Today’s jewelry customer is more informed, value-conscious, and sustainability-driven than ever before. They seek transparency in sourcing, ethical craftsmanship, and exceptional quality — all without compromising on style or individuality. To effectively market lab-grown diamonds to this modern audience, retailers must focus on authentic storytelling, highlight the technological precision behind CVD diamonds, and emphasize the eco-friendly and cost-effective benefits.
Lab-grown diamonds generate up to 85% less carbon and use around 50% less water compared to mined ones, facts that can be easily communicated through SEO-optimized content, influencer tie-ups, AR tools, and custom design platforms. These efforts don’t just build awareness, they build trust.
Read more: How lab-grown diamonds are changing fashion and lifestyle trends
Strategic Partnering with Reliable Diamond Suppliers
Retailers need suppliers who don’t just sell but support. This means offering:
- Consistent product quality
- Proper certifications
- Customization support
- Quick turnarounds
Asia-Pacific, led by China and India, now accounts for 40% of global lab-grown diamond production and consumption, making the region crucial for retail supply chains. Kira, with its deep presence in this space, helps retailers access everything from CVD diamond jewellery to fancy-colored and custom-shaped loose stones.
Read more: Why is Kira the go-to supplier for lab-grown and CVD jewellery?
How Retailers Succeeded with Kira
Several independent and multi-store retailers have scaled their business with Kira’s flexible model. By offering just-in-time supply, a wide design range, and exclusive diamond shapes and colors, they’ve been able to stay competitive and stand out in a crowded market.
With global production of lab-grown diamonds expected to cross 25 million carats by 2025, having the right partner ensures you can keep up with both volume and variety.
A Forward-Looking Approach for Retailers
This shift toward lab diamond jewellery is not a trend. It’s a reset. With lab-grown diamonds expected to represent over 21% of the global diamond market by 2025, the message is clear: adapt or fall behind.
Retailers that embrace agility, offer meaningful choices, and partner with reliable suppliers are best placed to grow. And if you’re looking for a trusted name in lgd jewellery, Kira is ready to support your journey.
Think Lab-Grown. Think KIRA.
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Why Partner with Kira? ➣ Benefits for retailers: High-quality, ready-made jewellery designs and loose diamonds. ➣ Access to a vast inventory of 250,000+ diamond stones in various shapes and sizes. ➣Reliable global delivery and competitive pricing. |
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