What Kira’s Founder Thinks About Lab-Grown Diamonds: Inside the Vision

Lab-grown diamonds are transforming the global jewelry market. Once seen as a niche product, these diamonds are now at the center of a growing demand, thanks to their affordability, ethical sourcing, and technological advancements. Consumers today, especially younger generations, are increasingly choosing lab-grown diamonds over mined ones, leading to a rapidly expanding market segment.

At the forefront of this revolution is Kira, a global leader in lab-grown diamond manufacturing. Led by Mr. Rajesh Lakhani, the company is redefining accessibility, quality, and sustainability in the diamond industry. But why does Kira’s perspective matter? As one of the largest producers of lab-grown diamonds, Kira’s vision influences the entire B2B diamond ecosystem, setting benchmarks for manufacturing, pricing, and market expansion.

The Shift from Mined to Lab-Grown Diamonds

• Serving the 20–40% Market, Not Just the 2% Elite

Traditionally, diamonds were a luxury reserved for the wealthiest 2% of the population. Lab-grown diamonds are changing that by offering an affordable alternative, opening up the market to a much wider audience—potentially 20–40% of consumers. With lab-grown diamonds, high-quality jewelry is no longer a once-in-a-lifetime purchase but an accessible option for multiple occasions.

• Lab-Grown Diamonds as a Lifestyle Choice

Beyond affordability, lab-grown diamonds are becoming a lifestyle choice. Many consumers prefer them for ethical reasons, as they eliminate concerns about environmental damage and conflict mining. For modern buyers, especially. younger generations, lab-grown diamonds align with values of sustainability and responsible luxury.

The Global Market Landscape for Lab-Grown Diamonds

• 80% Demand from the U.S. — What That Means for B2B

The U.S. leads the global demand for lab-grown diamonds, accounting for around 80% of consumption. For B2B players like Kira, this means a strategic focus on supplying lab-grown diamond wholesalers and retailers in the American market. Chain stores and independent retailers alike are embracing lab-grown diamonds as consumer demand grows.

• Growing Acceptance in Europe, Middle East, and India

While the U.S. dominates the market, Europe, the Middle East, and India are catching up. Initially, Indian jewelers were skeptical about lab-grown diamonds, but as awareness grows, more retailers are stocking them. In the Middle East, traditional market preferences are shifting, with an increasing number of jewelers seeing success with lab-grown offerings.

Kira’s Founding Philosophy and Strategic Vision

• Making Diamonds Accessible to All

Kira’s mission is clear: to make diamonds accessible to every household. The company sees a significant gap in the market and aims to fill it by ensuring lab-grown diamonds are within reach for a broader audience.

• Vertical Integration as a Competitive Edge

Unlike many competitors, Kira controls every stage of the production process —from growing to cutting and polishing. This vertical integration ensures quality control, cost efficiency, and the ability to meet market demand seamlessly.

• The UAE Advantage & Global Expansion Strategy

With operations in both India and the UAE, Kira is strategically positioned for global expansion. The UAE’s business-friendly environment provides an additional advantage for scaling production and distribution internationally.

Thoughts on Pricing, Profit Margins, and Market Dynamics

• Declining Prices: Challenge or Opportunity?

As lab-grown diamond production scales, prices have naturally declined. Mr. Lakhani sees this not as a challenge but as an industry evolution. Initially, lab-grown diamonds had higher margins due to limited players. Now, with more entrants, pricing has stabilized, benefiting both retailers and consumers.

• Long-Term Profitability in the CVD Diamond Supply Chain

Despite price stabilization, long-term profitability remains strong. The key lies in strategic pricing, vertical integration, and market positioning. As CVD diamond manufacturers become mainstream, businesses that adapt to evolving demand will thrive.

CVD Diamond Manufacturing at Scale

• 4000+ Reactors and 1,000,000 Sq. Ft. Operation

Kira operates on an unprecedented scale, with over 4,000+ reactors and a production facility spanning 1,000,000 square feet. This scale ensures consistent supply and cost efficiency, solidifying its reputation as a leading CVD diamond supplier.

• How Scale Meets Sustainability at Kira

Beyond sheer volume, Kira is committed to sustainability. The company has invested in renewable energy, including a WIP 100-megawatt solar power plant, to minimize environmental impact.

A Dual Approach to B2B Diamond Supply

• Serving Both Loose Diamond Wholesalers and Jewelry Retailers

Kira caters to both lab-grown diamond wholesalers and lab-grown diamond jewellery manufacturers. Some clients prefer certified loose diamonds, while others require ready-made jewelry. Kira ensures it meets both needs effectively.

• Certified vs. Non-Certified: Meeting Varied Market Needs

Kira offers both certified and non-certified diamonds, recognizing the diverse requirements of different jewelers. Certified diamonds cater to high-end retailers, while non-certified options provide cost-effective solutions for various market segments.

The Road Ahead: Challenges and Opportunities in Lab-Grown Diamonds

• Educating Jewelers and Consumers

Despite growing acceptance, education remains key. Many jewelers and consumers still hold misconceptions about lab-grown diamonds. Kira is actively working to bridge this knowledge gap through awareness campaigns and industry collaborations.

• Leveraging Trade Shows and Events for Global Presence

Trade shows like JCK,  IJJS & JGW Hong Kong played a crucial role in expanding Kira’s reach. These events help connect with new clients, strengthen existing partnerships, and showcase the latest advancements in lab-grown diamond technology

Conclusion

Mr. Rajesh Lakhani’s vision for Kira is clear: to make high-quality diamonds accessible, sustainable, and widely accepted in the global market. As lab-grown diamonds continue to gain traction, manufacturers like us play a pivotal role in shaping industry trends and consumer perceptions.

For retailers and wholesalers looking for a reliable partner in CVD diamond manufacturing, Kira offers unmatched scale, quality, and strategic expertise. The lab-grown diamond industry is only beginning its global expansion, and Kira is leading the way.